Credibility and Reputation

“Those of us who study crises around the world know very well that it takes a generation to win credibility and a minute to lose it.”
— Liliana Rojas-Suarez, senior fellow, Center for Global Development

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New Client Comment

“You really helped us smoothly move this project into the final stages. I appreciate your work, professionalism and expertise.”

— Corporate Sustainability Report – February 2013

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Leadership lessons from “Camelot, Inc.”

Reputation Lesson for business leaders: “Lancelot was a flawed character who allowed himself to get caught up in a career-ending scandal.  His affair with Guinevere undermined his friendships and his ability to lead and crushed his dream to behold the Holy Grail, for only the most pure could touch it.”  –Paul Oestreicher, Camelot, Inc.

So, what’s a reputation worth?  Here’s one easy measure that still applies.

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How often should you update your crisis plan?

“I recommend quarterly audits of the key elements of your CMP. Itemize your plan components with your crisis team, create checklists by category for completion by the persons in charge of those areas, calendarize the process and send automated emails with deadlines. It’s proactive and communicates (markets) the importance of readiness. Ideally, the audits are supplemented by simulation exercises every six months — a different scenario each time. I also recommend six-month updates of all communication templates.”

— As posted on LinkedIn Corporate Communications Community

 

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PR News, “Getting Heard: Earning the Role of Trusted Strategic Adviser”

“You don’t just want a seat at the table, you want to participate,” Koprowski says.  Participating means providing the boss with information he or she can use to make an informed decision, and more. “Not only are you a trusted strategic adviser,” says Koprowski, “you’re a counselor, cheerleader and an advocate for protecting and defending the business.  To be effective, you must know the business convincingly well.”

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‘STRATEGIC = GROWTH’

“Discounting the word “strategic” as a cliché, Koprowski measures an adviser’s effectiveness on the basis of business growth. “The value of an adviser is to help define, create and execute on strategy that grows the business,” he says. “At the same time, the adviser must keep an eye on the horizon for issues that could obstruct growth of the business.”

Excerpt from PR Week

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Business Growth the Best Measure

“Discounting the word “strategic” as a cliché, Koprowski measures an adviser’s effectiveness on the basis of business growth. “The value of an adviser is to help define, create and execute on strategies that grows the business,” he says. “At the same time, the adviser must keep an eye on the horizon for issues that could obstruct growth of the business.”

— Excerpted with permission from PR News

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Musings

The press release is not dead, despite predictions to the contrary.  Concise, compelling storytelling is more important to communications than ever before, because digital message platforms have made us all direct publishers.  Use your words with thought and precision for maximum impact.

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