The press release is not dead, despite predictions to the contrary.  Concise, compelling storytelling is more important to communications than ever before, because digital message platforms have made us all direct publishers.  Use your words with thought and precision for maximum impact.

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One Response to Musings

  1. Excerpt from PR Week 1.14.2010:


    Discounting the word “strategic” as a cliché, Koprowski measures an adviser’s effectiveness on the basis of business growth. “The value of an adviser is to help define, create and execute on strategy that grows the business,” he says. “At the same time, the adviser must keep an eye on the horizon for issues that could obstruct growth of the business.’ PRN

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