‘STRATEGIC = GROWTH’

“Discounting the word “strategic” as a cliché, Koprowski measures an adviser’s effectiveness on the basis of business growth. “The value of an adviser is to help define, create and execute on strategy that grows the business,” he says. “At the same time, the adviser must keep an eye on the horizon for issues that could obstruct growth of the business.”

Excerpt from PR Week

This entry was posted in Communications. Bookmark the permalink.

Leave a Reply