PR News, “Getting Heard: Earning the Role of Trusted Strategic Adviser”

“You don’t just want a seat at the table, you want to participate,” Koprowski says.  Participating means providing the boss with information he or she can use to make an informed decision, and more. “Not only are you a trusted strategic adviser,” says Koprowski, “you’re a counselor, cheerleader and an advocate for protecting and defending the business.  To be effective, you must know the business convincingly well.”

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