How often should you update your crisis plan?

“I recommend quarterly audits of the key elements of your CMP. Itemize your plan components with your crisis team, create checklists by category for completion by the persons in charge of those areas, calendarize the process and send automated emails with deadlines. It’s proactive and communicates (markets) the importance of readiness. Ideally, the audits are supplemented by simulation exercises every six months — a different scenario each time. I also recommend six-month updates of all communication templates.”

— As posted on LinkedIn Corporate Communications Community

 

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