Monthly Archives: March 2011

PR News, “Getting Heard: Earning the Role of Trusted Strategic Adviser”

“You don’t just want a seat at the table, you want to participate,” Koprowski says.  Participating means providing the boss with information he or she can use to make an informed decision, and more. “Not only are you a trusted … Continue reading

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‘STRATEGIC = GROWTH’

“Discounting the word “strategic” as a cliché, Koprowski measures an adviser’s effectiveness on the basis of business growth. “The value of an adviser is to help define, create and execute on strategy that grows the business,” he says. “At the … Continue reading

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